I’m Erin, the founder of Word of Mouth Marketing. After years working across PR, content, product marketing, and sales, I realized something simple but powerful: the most persuasive marketing doesn’t come from brands. It comes from customers.

That’s why I created Word of Mouth Marketing. I help companies turn conversations into proof that strengthens sales conversations and builds buyer trust. Because when there's credibility, selling becomes easier.

I believe marketing should feel human, insightful, and grounded in reality, not like a sales pitch. When customers tell the story, something powerful happens: credibility increases, resistance drops, and sales conversations change.

Let’s turn customer success into proof that moves pipeline.

Erin Westover is the founder of Word of Mouth Marketing
Erin Westover is the founder of Word of Mouth Marketing

The most persuasive marketing doesn’t come from brands.

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